201 Must-Know Hotel Statistics and Travel Trends in Europe for 2025

Discover the most compelling hotel statistics and travel trends in Europe for 2025! Whether you're a traveler planning your next adventure or a professional in the hospitality industry, this comprehensive guide of 201 key statistics and travel trends offers valuable insights into Europe's dynamic hotel scene. Backed by data from 280,728 hotels, 27,298,958 traveler reviews, and 37,738,359 price points, we unveil the patterns and preferences shaping tourism in this remarkable destination.

Hotel and Travel Statistics for Europe

Top Hotel and Travel Statistics for Europe

  • There are 280,728 hotels operating in Europe.
  • The average hotel rating in Europe is 8.26, based on 27,298,958 reviews.
  • Travelers can expect to pay around $149 per night for a hotel in Europe.
  • If you're looking for the best month to visit Europe by rating, it's April with an average rating of 8.39.
  • If you're looking for the cheapest month to visit Europe, it's February with an average price of $126.
  • The least popular month to visit Europe is January, attracting only 5.2% of visitors.
  • The most popular month to visit Europe is August, attracting 12.5% of visitors.
  • Group Travelers are the most satisfied travelers when visiting Europe, rating their stays at 8.41 on average.
  • Friends are the least satisfied travelers when visiting Europe, rating their stays at 8.08 on average.
  • Hotel prices in Europe peak in September, with an average price of $193.

Hotel Availability and Types in Europe

Number of Hotels

  • There are 280,728 hotels in Europe.

Distribution by Star Rating

  • Europe has 4,659 hotels with a 1-star rating, accounting for 1.7% of all hotels.
  • Europe has 11,420 hotels with a 2-star rating, accounting for 4.1% of all hotels.
  • Europe has 85,112 hotels with a 3-star rating, accounting for 30.3% of all hotels.
  • Europe has 46,706 hotels with a 4-star rating, accounting for 16.6% of all hotels.
  • Europe has 18,874 hotels with a 5-star rating, accounting for 6.7% of all hotels.
  • We also have 113,957 hotels with an unknown star rating in Europe, accounting for 40.6% of all hotels.

Hotel Pricing Trends in Europe

Average Prices Over Time

  • The average price of a hotel in Europe is $149 per night.

Average Price by Star Rating

  • The average price of a 1-star hotel in Europe is $103 per night.
  • The average price of a 2-star hotel in Europe is $96 per night.
  • The average price of a 3-star hotel in Europe is $124 per night.
  • The average price of a 4-star hotel in Europe is $164 per night.
  • The average price of a 5-star hotel in Europe is $286 per night.
  • The average price of a hotel in Europe with an unknown star rating is $145 per night.

Hotel Price Distribution

  • There are 8,953 hotels in Europe priced in the $0-$50 range, accounting for 5.5% of all hotels.
  • There are 62,732 hotels in Europe priced in the $50-$100 range, accounting for 38.4% of all hotels.
  • There are 67,769 hotels in Europe priced in the $100-$200 range, accounting for 41.5% of all hotels.
  • There are 20,239 hotels in Europe priced in the $200-$500 range, accounting for 12.4% of all hotels.
  • There are 2,682 hotels in Europe priced in the $500-$1000 range, accounting for 1.6% of all hotels.
  • There are 1,054 hotels in Europe priced in the $1000+ range, accounting for 0.6% of all hotels.

Best Month to Visit by Price

  • The average price of a hotel in Europe in January is $131.
  • The average price of a hotel in Europe in February is $126.
  • The average price of a hotel in Europe in March is $128.
  • The average price of a hotel in Europe in April is $139.
  • The average price of a hotel in Europe in May is $148.
  • The average price of a hotel in Europe in June is $158.
  • The average price of a hotel in Europe in July is $167.
  • The average price of a hotel in Europe in August is $174.
  • The average price of a hotel in Europe in September is $193.
  • The average price of a hotel in Europe in October is $146.
  • The average price of a hotel in Europe in November is $137.
  • The average price of a hotel in Europe in December is $139.

Hotel Ratings and Reviews in Europe

Number of Reviews

  • We've collected 27,298,958 reviews for hotels in Europe.

Review Distribution by Traveler Type

  • There are 2,301,343 reviews from business travelers in Europe, accounting for 8.4% of all reviews.
  • There are 11,088,158 reviews from couples in Europe, accounting for 40.6% of all reviews.
  • There are 6,347,081 reviews from families in Europe, accounting for 23.3% of all reviews.
  • There are 556,249 reviews from friends in Europe, accounting for 2.0% of all reviews.
  • There are 2,392,421 reviews from group travelers in Europe, accounting for 8.8% of all reviews.
  • There are 3,225,227 reviews from solo travelers in Europe, accounting for 11.8% of all reviews.
  • There are 1,388,479 reviews from travelers with an unknown type in Europe, accounting for 5.1% of all reviews.

Average Hotel Ratings Over Time

  • The average rating for hotels in Europe in 2025 is 8.13, based on 2,941 reviews.
  • The average rating for hotels in Europe in 2024 was 8.27, based on 8,078,426 reviews.
  • The average rating for hotels in Europe in 2023 was 8.28, based on 9,174,842 reviews.
  • The average rating for hotels in Europe in 2022 was 8.28, based on 7,775,944 reviews.
  • The average rating for hotels in Europe in 2021 was 8.25, based on 1,619,997 reviews.
  • The average rating for hotels in Europe in 2020 was 8.31, based on 646,808 reviews.

Average Ratings by Star Rating

  • The average rating for 1-star hotels in Europe is 7.65.
  • The average rating for 2-star hotels in Europe is 7.75.
  • The average rating for 3-star hotels in Europe is 8.10.
  • The average rating for 4-star hotels in Europe is 8.36.
  • The average rating for 5-star hotels in Europe is 8.61.
  • The average rating for hotels in Europe with an unknown star rating is 8.38.

Average Ratings by Traveler Type

  • The average rating for business travelers in Europe is 8.11.
  • The average rating for couples in Europe is 8.27.
  • The average rating for families in Europe is 8.29.
  • The average rating for friends in Europe is 8.08.
  • The average rating for group travelers in Europe is 8.41.
  • The average rating for solo travelers in Europe is 8.35.
  • The average rating for travelers with an unknown type in Europe is 8.26.

Best Months to Visit by Ratings

  • The average rating for hotels in Europe in January is 8.31.
  • The average rating for hotels in Europe in February is 8.35.
  • The average rating for hotels in Europe in March is 8.38.
  • The average rating for hotels in Europe in April is 8.39.
  • The average rating for hotels in Europe in May is 8.39.
  • The average rating for hotels in Europe in June is 8.35.
  • The average rating for hotels in Europe in July is 8.29.
  • The average rating for hotels in Europe in August is 8.20.
  • The average rating for hotels in Europe in September is 8.25.
  • The average rating for hotels in Europe in October is 8.27.
  • The average rating for hotels in Europe in November is 8.30.
  • The average rating for hotels in Europe in December is 8.30.

Seasons in Europe

The seasons in Europe are determined by the percentage of reviews for each month.

Low Season in Europe

  • January (5.2%)
  • February (5.5%)
  • November (6.1%)
  • December (5.2%)

Shoulder Season in Europe

  • March (6.2%)
  • April (7.4%)
  • May (9.1%)
  • October (9.5%)

High Season in Europe

  • June (10.2%)
  • July (11.8%)
  • August (12.5%)
  • September (11.3%)

Country Rankings in Europe

  • The country with the most hotels is Italy, with 52,092 hotels.
  • The country with the highest average rating is Greece, with an average rating of 8.84.
  • The country with the lowest average rating is Russia, with an average rating of 7.69.
  • The country with the most expensive hotels is Monaco, with average prices of $464.
  • The country with the cheapest hotels is Russia, with average prices of $51.
Albania
1,463
8.54
$77.71
Andorra
249
7.89
$158.97
Austria
5,666
8.67
$205.31
Azerbaijan
596
7.72
$115.59
Belarus
211
7.91
$133.56
Belgium
4,324
8.03
$155.93
Bosnia Herzegovina
405
8.52
$85.63
Bulgaria
1,582
7.89
$112.12
Croatia
7,977
8.67
$174.02
Cyprus
2,349
8.27
$166.03
Czech Republic
2,195
8.34
$107.81
Denmark
2,674
7.75
$154.35
Estonia
183
8.18
$119.91
Faroe Islands
25
8.40
$174.63
Finland
901
8.09
$164.67
France
28,301
8.05
$150.92
Georgia
1,767
8.36
$74.64
Germany
23,169
8.15
$123.95
Gibraltar
11
8.33
$174.01
Greece
19,505
8.84
$166.71
Greenland
21
8.16
$205.40
Guernsey
26
8.68
$198.06
Hungary
1,488
8.19
$123.41
Iceland
980
8.46
$191.19
Ireland
1,298
8.53
$166.80
Isle Of Man
27
8.43
$126.95
Italy
52,092
8.48
$159.48
Jersey
44
8.57
$183.18
Kosovo
46
8.10
$62.80
Latvia
384
8.24
$85.68
Liechtenstein
16
8.71
$234.92
Lithuania
338
8.29
$87.46
Luxembourg
155
7.94
$162.52
Malta
841
8.41
$130.76
Moldova
89
8.06
$82.62
Monaco
14
8.19
$463.67
Montenegro
906
8.60
$124.98
Netherlands
6,141
7.95
$188.35
North Macedonia
155
8.18
$69.70
Norway
1,618
8.02
$147.95
Poland
5,835
8.13
$95.49
Portugal
8,584
8.35
$135.25
Romania
2,114
8.43
$106.33
Russia
7,134
7.69
$50.93
San Marino
19
8.07
$97.25
Serbia
678
8.37
$96.82
Slovakia
580
8.32
$105.74
Slovenia
769
8.54
$144.41
Spain
28,627
8.19
$159.70
Sweden
3,294
7.89
$117.41
Switzerland
3,219
8.32
$254.87
Turkey
18,997
8.02
$135.60
Ukraine
1,014
8.24
$71.67
United Kingdom
29,632
8.09
$155.04

Hotel and Travel Statistics for Beach Villas in Europe

Top Hotel and Travel Statistics for Beach Villas in Europe

  • There are 663 Beach Villas operating in Europe.
  • The average rating for Beach Villas in Europe is 8.79, based on 762 reviews.
  • Travelers can expect to pay around $365 per night for a Beach Villa in Europe.
  • If you're looking for the best month to book a Beach Villa in Europe by rating, it's March, with an average rating of 9.48.
  • If you're looking for the cheapest month to book a Beach Villa in Europe, it's June, with an average price of $337.
  • The least popular month to book a Beach Villa in Europe is December, attracting only 2.5% of visitors.
  • The most popular month to book a Beach Villa in Europe is August, attracting 15.6% of visitors.
  • Group Travelers are the most satisfied travelers when visiting Beach Villas in Europe, rating their stays at 9.35 on average.
  • Friends are the least satisfied travelers when visiting Beach Villas in Europe, rating their stays at 8.50 on average.
  • Beach Villa prices in Europe peak in February, with an average price of $393.

Availability and Types of Beach Villas in Europe

Number of Beach Villas

  • There are 663 Beach Villas in Europe.

Star Rating Distribution for Beach Villas

  • There are 5 Beach Villas in Europe with a 2-star rating, accounting for 0.8% of all Beach Villas.
  • There are 41 Beach Villas in Europe with a 3-star rating, accounting for 6.2% of all Beach Villas.
  • There are 78 Beach Villas in Europe with a 4-star rating, accounting for 11.8% of all Beach Villas.
  • There are 328 Beach Villas in Europe with a 5-star rating, accounting for 49.5% of all Beach Villas.
  • There are 211 Beach Villas in Europe with an unknown star rating, accounting for 31.8% of all Beach Villas.

Pricing Trends for Beach Villas in Europe

Average Price Over Time for Beach Villas

  • The average price for Beach Villas in Europe is $365.

Average Price by Star Rating for Beach Villas

  • The average price for 2-star Beach Villas in Europe is $84.
  • The average price for 3-star Beach Villas in Europe is $130.
  • The average price for 4-star Beach Villas in Europe is $289.
  • The average price for 5-star Beach Villas in Europe is $374.
  • The average price for Beach Villas with an unknown star rating in Europe is $428.

Price Distribution for Beach Villas

  • There are 14 Beach Villas in Europe priced in the $0-$50 range, accounting for 7.6% of all Beach Villas.
  • There are 41 Beach Villas in Europe priced in the $50-$100 range, accounting for 22.3% of all Beach Villas.
  • There are 54 Beach Villas in Europe priced in the $100-$200 range, accounting for 29.3% of all Beach Villas.
  • There are 41 Beach Villas in Europe priced in the $200-$500 range, accounting for 22.3% of all Beach Villas.
  • There are 19 Beach Villas in Europe priced in the $500-$1000 range, accounting for 10.3% of all Beach Villas.
  • There are 15 Beach Villas in Europe priced in the $1000+ range, accounting for 8.2% of all Beach Villas.

Best Month to Stay at a Beach Villa Based on Price

  • The average price for Beach Villas in Europe in January is $385.
  • The average price for Beach Villas in Europe in February is $393.
  • The average price for Beach Villas in Europe in March is $343.
  • The average price for Beach Villas in Europe in April is $351.
  • The average price for Beach Villas in Europe in May is $356.
  • The average price for Beach Villas in Europe in June is $337.
  • The average price for Beach Villas in Europe in July is $346.
  • The average price for Beach Villas in Europe in August is $351.
  • The average price for Beach Villas in Europe in September is $348.
  • The average price for Beach Villas in Europe in October is $382.
  • The average price for Beach Villas in Europe in November is $390.
  • The average price for Beach Villas in Europe in December is $382.

Ratings and Reviews for Beach Villas in Europe

Number of Reviews for Beach Villas

  • We've collected 762 reviews for Beach Villas in Europe.

Review Distribution for Beach Villas

  • There are 36 reviews for Beach Villas from business travelers in Europe, accounting for 4.7% of all reviews.
  • There are 227 reviews for Beach Villas from couples in Europe, accounting for 29.8% of all reviews.
  • There are 273 reviews for Beach Villas from families in Europe, accounting for 35.8% of all reviews.
  • There are 34 reviews for Beach Villas from friends in Europe, accounting for 4.5% of all reviews.
  • There are 140 reviews for Beach Villas from group travelers in Europe, accounting for 18.4% of all reviews.
  • There are 38 reviews for Beach Villas from solo travelers in Europe, accounting for 5.0% of all reviews.
  • There are 14 reviews for Beach Villas from travelers with an unknown type in Europe, accounting for 1.8% of all reviews.

Average Rating Over Time for Beach Villas

  • The average rating for Beach Villas in Europe in 2024 was 8.67, based on 307 reviews.
  • The average rating for Beach Villas in Europe in 2023 was 8.93, based on 254 reviews.
  • The average rating for Beach Villas in Europe in 2022 was 9.12, based on 169 reviews.
  • The average rating for Beach Villas in Europe in 2021 was 8.49, based on 23 reviews.

Average Rating by Star Rating for Beach Villas

  • The average rating for 3-star Beach Villas in Europe is 6.22.
  • The average rating for 4-star Beach Villas in Europe is 9.32.
  • The average rating for 5-star Beach Villas in Europe is 8.97.
  • The average rating for Beach Villas with an unknown star rating in Europe is 8.33.

Average Rating by Traveler Type for Beach Villas

  • The average rating of Beach Villas from business travelers in Europe is 9.03.
  • The average rating of Beach Villas from couples in Europe is 8.61.
  • The average rating of Beach Villas from families in Europe is 8.74.
  • The average rating of Beach Villas from friends in Europe is 8.50.
  • The average rating of Beach Villas from group travelers in Europe is 9.35.
  • The average rating of Beach Villas from solo travelers in Europe is 8.61.
  • The average rating of Beach Villas from travelers with an unknown type in Europe is 8.09.

Best Month to Stay at a Beach Villa by Rating

  • The average rating for Beach Villa in Europe in January is 9.29.
  • The average rating for Beach Villa in Europe in February is 8.75.
  • The average rating for Beach Villa in Europe in March is 9.48.
  • The average rating for Beach Villa in Europe in April is 8.89.
  • The average rating for Beach Villa in Europe in May is 8.70.
  • The average rating for Beach Villa in Europe in June is 9.36.
  • The average rating for Beach Villa in Europe in July is 8.96.
  • The average rating for Beach Villa in Europe in August is 8.23.
  • The average rating for Beach Villa in Europe in September is 9.07.
  • The average rating for Beach Villa in Europe in October is 9.08.
  • The average rating for Beach Villa in Europe in November is 9.35.
  • The average rating for Beach Villa in Europe in December is 9.35.

Seasons for Beach Villas in Europe

The seasons in Europe are determined by the percentage of reviews for Beach Villas in each month.

Low Season for Beach Villas in Europe

  • January (2.8%)
  • February (3.0%)
  • March (4.1%)
  • December (2.5%)

Shoulder Season for Beach Villas in Europe

  • April (9.3%)
  • May (8.9%)
  • June (10.8%)
  • November (4.6%)

High Season for Beach Villas in Europe

  • July (13.9%)
  • August (15.6%)
  • September (12.5%)
  • October (12.1%)

Beach Villas Country Rankings in Europe

  • The country with the most Beach Villas is Greece, with 123 Beach Villas.
  • The country with the highest average rating for Beach Villas is Croatia, with an average rating of 10.00.
  • The country with the lowest average rating for Beach Villas is Poland, with an average rating of 7.00.
  • The country with the most expensive Beach Villas is Croatia, with average prices of $727.
  • The country with the cheapest Beach Villas is Finland, with average prices of $157.
Croatia
26
10.00
$727.02
Cyprus
30
8.25
$393.97
Finland
18
9.69
$157.03
France
25
8.03
$557.27
Greece
123
9.46
$471.55
Italy
92
8.50
$573.24
Poland
22
7.00
$331.71
Portugal
19
8.67
$296.06
Spain
76
8.06
$346.20
Turkey
59
9.43
$206.13
United Kingdom
23
8.34
$333.30